AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Netherlands Q2 2025
Discover the performance trends of the top 5 fashion games on iOS in the Netherlands during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the fashion game category on iOS in the Netherlands showcased varied performance trends. Here's a closer look at the top five apps, based on Sensor Tower data.
Skincare Time: Makeover ASMR saw a decline in weekly downloads from 1.5K at the start of the quarter to about 760 by the end. Active users peaked at 5.4K in April but ended the quarter at approximately 2.9K.
Beauty Tiles: Story & Makeover experienced a gradual increase in revenue, reaching around $971 in late May. Downloads fluctuated, peaking at 1.4K in April, while active users peaked at 2K, ending at 1.9K.
Makeup Stylist -DIY Salon game had modest revenue, peaking at $27 in mid-May. Downloads started at 438 and decreased to 257 by quarter's end. Active users showed a steady decline from 11K to 8.7K.
Eye Color Mix maintained steady active users, starting at 6K and slightly decreasing to 6.2K by June. Downloads peaked at 910 in April, declining to 175 by the end of June.
Lastly, Barber Chop had a peak in downloads at 765 in late April, before dropping to 311 by June. Active users fluctuated, starting at 863, peaking at 1.8K in May, and ending at 294.
For more in-depth insights and trends, visit Sensor Tower.
